The goal of concept testing is to:
A) Incorporate customer opinions into the evaluation process
B) Determine the pricing strategy to be employed
C) Both, option A and option B listed above are correct responses
D) None of the above options are correct responses

Question

Quizplus · Accepted Answer

The goal of concept testing is to incorporate customer opinions into the evaluation process. It is not directly related to determining pricing strategy, although customer opinions may indirectly inform pricing decisions. Therefore, option A is the correct response while option B is incorrect. Option C is partially correct, as it includes the correct response, but also includes an incorrect response. Option D is incorrect, as there is a correct response.

The Goal of Concept Testing Is To