As discussed in class, an iPod Shuffle, in the color blue, with a specific storage capacity is an example of a:
A) Product Item.
B) Product Line.
C) Product Family.
D) Product Mix.

Question

Quizplus · Accepted Answer

A product item refers to a specific version of a product, such as an iPod Shuffle with a specific storage capacity and color. Product line refers to a group of related products, product family refers to a group of products that are closely related and often used together, and product mix refers to the entire assortment of products that a company offers.

As Discussed in Class, an IPod Shuffle, in the Color