Assuming Ohman & Mineka's "prepared fear module" theory is accurate, one can reduce or eliminate a fear by simply realizing, consciously, that the feared object cannot really be harmful.

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Ohman & Mineka's theory suggests that certain fears are instinctive and cannot be eliminated simply by conscious realization that the object is not harmful. These fears are believed to be "prepared" by evolution to protect us from potential threats, even if the threat is not immediately obvious or rational.

Assuming Ohman & Mineka's "Prepared Fear Module" Theory Is Accurate