After seeing a commercial, for a specific type of new car, 20 times in a single day, Mary decides that that car is the best car on the market, and she will buy it when she gets paid next month. Which of the following processes is at work here?
A) neophobia
B) subliminal learning
C) habituation
D) the mere exposure effect

Question

Quizplus · Accepted Answer

The mere exposure effect is at work here, as Mary's repeated exposure to the commercial for the car has led her to develop a positive attitude towards it and a preference for it.

After Seeing a Commercial, for a Specific Type of New