What is the halo effect?
A) The correlation between religious beliefs and certain facial characteristics
B) The idea that notions of attractiveness have been selected for on the basis of biological fitness
C) The correlation between trustworthiness and certain facial characteristics
D) A person who is rated positively on one dimension tends to be rated positively in other dimensions.

Question

Quizplus · Accepted Answer

The halo effect is a cognitive bias where a person who is rated positively on one dimension tends to be rated positively in other dimensions. For example, if someone is seen as physically attractive, they may also be perceived as kind or intelligent, even if there is no evidence to support those traits. This bias can affect judgments of people, products, or brands.

What Is the Halo Effect