Organizations must be diligent in continually scanning the macro-environment for weak signals.
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Q4: Porter (1985) has argued that an analysis
Q5: Threats faced by an organization that have
Q6: The aim of macro-environmental analysis is to
Q7: It allows the company to create a
Q8: Fahey and Narayanan (1986) suggest a number
Q10: British Petroleum famously used scenario planning to
Q11: The oil multinational Royal Dutch Shell uses
Q12: Van Der Heijden (1996) identifies three main
Q13: Scenario planning is most effective when the
Q14: Gladwell (2000) came up with the idea
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