A(n) _____consists of evaluating consumer responses to a new product or concept.
A) concept/product testing
B) tracking study
C) product/brand service usage
D) advertising penetration

Question

Quizplus · Accepted Answer

Concept/product testing is the process of evaluating consumer responses to a new product or concept. It involves getting feedback from potential customers about a product or concept before it is launched in the market. This helps companies identify potential issues and areas for improvement before the product is released, thus improving its chances of success in the market. The other options, tracking study, product/brand service usage, and advertising penetration, involve different types of research and evaluation methods.

A(n) _____Consists of Evaluating Consumer Responses to a New Product