The proper utilization of the findings from marketing research by managers is not directly affected by the quality of interactions that take place between managers and researchers, plus the level of researcher involvement in the research-decision making process.

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The quality of interactions between managers and researchers, as well as the level of researcher involvement in the research-decision making process, can greatly impact the proper utilization of findings from marketing research by managers. Effective communication and collaboration between the two parties can ensure that the research aligns with the business objectives, while also ensuring that the findings are translated into actionable insights that can drive business growth. Conversely, poor communication and a lack of involvement from researchers can result in findings that do not address the specific needs of the business, or are not effectively implemented by managers.

The Proper Utilization of the Findings from Marketing Research by Managers