In some cases the information and insights gained form secondary data are not sufficient to answer the research questions without need for primary data.
Correct Answer:
Verified
Q24: BehaviorScan uses supermarket scanners to measure consumption
Q25: The National Purchase Diary Panel (NPD) measures
Q26: The Simmons MRB Media/Marketing Survey measures television
Q27: The Roper Reports and Harris Surveys deal
Q28: The Roper Reports and Harris Surveys measure
Q30: Secondary data alone may be sufficient in
Q31: Secondary data often cannot provide exploratory information
Q32: Secondary data can serve as a check
Q33: Secondary data can give insight into sample
Q34: High cost is a primary disadvantage of
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