Data mining is the process by which companies extract consumer behavioral patterns from analysis of huge databases containing internally and externally generated data.
Correct Answer:
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Q12: To verify the quality of secondary data
Q13: Internal secondary data originate outside the confines
Q14: Cash register receipts can serve as sources
Q15: Management reports and customer complaint letters both
Q16: External secondary data sources are found within
Q18: Data mining can be used to upgrade
Q19: Data mining can be used to cross-sell
Q20: The Internet has become the first, and
Q21: The Nielsen Retail Index is a syndicated
Q22: Sources of secondary data of interest to
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