When the stakes are high and the costs of failure are very significant, test marketing may be the most attractive option available.
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Q41: A quasi experiment is not as effective
Q42: The major variety of validity is internal
Q43: Field experiment is conducted in more realistic
Q44: Field experiments are carried with more artificial
Q45: One of the disadvantages of laboratory experiments
Q47: The three types of test markets include
Q48: Simulated test markets do not assume that
Q49: Descriptive research answers the question when.
Q50: The researcher should give careful consideration to
Q51: Over the past few years, there has
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