Simulated test markets assume that attitudes and behaviors evidenced in simulation will be exactly duplicated in the market.

Question

Quizplus · Accepted Answer

Simulated test markets are not always accurate predictors of consumer behavior in the actual market. While they can provide valuable insights and feedback, there are often differences between simulated environments and real-world situations. Therefore, it cannot be assumed that attitudes and behaviors seen in the simulation will be exactly duplicated in the market.

Simulated Test Markets Assume That Attitudes and Behaviors Evidenced in Simulation