A disadvantage of the rank-order scale is that the rank order appears without the researcher knowing his or her location on a like-dislike continuum.

Question

Quizplus · Accepted Answer

The rank-order scale only ranks items in order of preference or importance, without indicating the degree of liking or disliking of each item. Therefore, the researcher using this scale cannot determine his or her exact location on a like-dislike continuum.

A Disadvantage of the Rank-Order Scale Is That the Rank