In terms of industrial customers, number of employees would be a state of being measure.
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Q10: Researchers use operationalized measures to collect data
Q11: Most measures fall into one of three
Q12: In terms of consumers, age would be
Q13: In terms of consumers, brand loyalty would
Q14: In terms of consumers, personality traits would
Q16: In terms of industrial customers, management style
Q17: Discrete variables are those that can be
Q18: Continuous variables are those that can be
Q19: A person's age would be an example
Q20: Measurement involves only nominal, ordinal, and interval
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