An example of behavioral data on a survey is
A) asking individuals to indicate how familiar they are with a particular brand of pizza
B) asking individuals to indicate how important a coupon would be in the purchase of pizza
C) asking individuals to indicate how often they use a coupon for purchasing pizza
D) asking individuals to indicate how likely they are to purchase a particular brand of pizza

Question

Quizplus · Accepted Answer

Option C asks individuals to indicate how often they use a coupon for purchasing pizza, which is a behavioral question as it relates to actual actions taken by the individuals. Options A, B, and D are attitudinal questions as they measure opinions and perceptions rather than actual behaviors.

An Example of Behavioral Data on a Survey Is