Focus groups may provide an early warning system of shifts in the market
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Q16: Observational information is thought to have an
Q17: A major disadvantage of the observation method
Q18: The communication method can be used for
Q19: The most commonly used observation method is
Q20: The relatively structured approach of focus groups
Q22: It is generally better to select focus
Q23: The quantitative rather than the qualitative conclusions
Q24: A new trend in focus group design
Q25: Telephone interviewing is usually employed when the
Q26: CATI stands for customer-assisted telephone interviewing.
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