Motivation and ability are two factors that most influence which route a person will take to process information in a persuasive situation

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Motivation and ability are two key factors in the Elaboration Likelihood Model, which suggests that persuasive messages are processed either through a central route (high motivation and ability) or a peripheral route (low motivation and ability). This model has been widely studied in the field of psychology and communication.

Motivation and Ability Are Two Factors That Most Influence Which