Stations and networks do not engage in hyping during sweeps weeks.
Correct Answer:
Verified
Q26: Audience research that relies on focus groups
Q27: PPM and RADAR are the two most
Q28: Network television ratings are based on people-meter
Q29: In random digit dialing, researchers use computer
Q30: Ratings and shares are precise, exact measurements.
Q32: Among various groups of viewers, teenagers watch
Q33: Cable television determines its potential audience on
Q34: DVR penetration surpasses that of cable.
Q35: Internet site providers and their advertisers want
Q36: Most television and radio stations take phone
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