Which of the following historical developments introduced the importance of brands?
A) Trade production
B) Mass industrial production
C) Information revolution
D) World Wide Web

Question

Quizplus · Accepted Answer

Mass industrial production introduced the importance of brands because it allowed for the standardized production of goods, which in turn made differentiation and branding a key aspect of marketing and consumer choice. Prior to mass production, items were often handmade and the maker's reputation was more important than a brand name.

Which of the Following Historical Developments Introduced the Importance of Brands