From Racism without Racists by Eduardo Bonilla-Silva
Bonilla-Silva explicates an ideology of racism--"color-blind racism"--that is widespread in contemporary American society. Based on four frames-- abstract liberalism, naturalization, cultural racism, and minimization of racism--color-blind racism is a way of appearing normal, moral, and reasonable while propagating beliefs that serve to reinforce the legacy of white racial privilege. The hallmarks of color-blind racism are its pliability, seeming sensibility, and fairness in judging minorities and policies that are appropriate to addressing racial inequality in life-chance opportunities.
-Color-blind racism is an ideology that has remained largely unchanged over the course of many decades.

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Bonilla-Silva argues that color-blind racism is a contemporary form of racism that has evolved from earlier forms, adapting to a society that officially rejects racial discrimination, rather than remaining unchanged over many decades.

From Racism Without Racists by Eduardo Bonilla-Silva