Brand positioning, or "branding," aims to create a unique representation of the brand in customers' minds, a representation that will steer the customer toward choice of that brand.

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Brand positioning, or "branding," is indeed about creating a unique and favorable image or perception of a brand in the customers' minds, distinguishing it from competitors and influencing consumers' buying decisions towards that brand.

Brand Positioning, or "Branding," Aims to Create a Unique Representation