In general, if pre-testing of conveyors demonstrated that a minimum of 40% of participants made conflicting associations, the conveyor should be eliminated from consideration.
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Q10: The conveyor screening test method is not
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Q12: It is not enough to simply imply
Q13: The creative brief should consist of seven
Q14: For the purpose of brainstorming, the key-benefit
Q15: In a conveyor ad, the key benefit
Q16: If a brand's or brand-item's purchase motivation
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