Which of the following is the least likely goal of pilot testing a survey scale?
A) Developing more tightly-worded survey items.
B) Measuring the internal consistency of the scale.
C) Determining the variables to be measured in the survey.
D) Assessing respondent fatigue and likelihood of attrition.

Question

Quizplus · Accepted Answer

Pilot testing a survey scale is typically done to refine the survey instrument before it is administered to a larger sample. The goal of pilot testing is primarily to detect problems with the survey, such as ambiguous or confusing items, and to make necessary revisions. Determining the variables to be measured in the survey is a preliminary step that should be completed before the pilot testing stage. The other options (A, B, and D) are common goals of pilot testing a survey scale.

Which of the Following Is the Least Likely Goal of Pilot