Which of the following is TRUE about Nielsen?
A) the sample never changes
B) the company is diligent about monitoring households
C) Nielsen homes are paid well for their services
D) Nielsen ratings are only for live shows
E) advertisers can get ratings for viewing seven days after a show airs
Correct Answer:
Verified
Q25: Which of the following forms of media
Q26: Which term describes when an individual is
Q27: Impressions are calculated as:
A) reach x frequency
B)
Q28: Which of the following is most useful
Q29: How can cost per thousand be expressed?
A)
Q31: What percentage of 18-34 year olds watch
Q32: You own an eCommerce site selling products.
Q33: You own a media site with the
Q34: How many tasks does the average person
Q35: How can CPM be used to compare
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