Which of the following is NOT a reason to consider traditional media?
A) increased reach
B) increased efficiency
C) increased wear out
D) reduced clutter
E) take advantage of synergies

Question

Quizplus · Accepted Answer

Increased wear out is not a reason to consider traditional media. In fact, traditional media is often associated with higher wear out rates than digital media due to the repetition of the same message to a wide audience over a longer period of time. A, B, D, and E are all valid reasons to consider traditional media, including the potential for a wider reach, increased efficiency and reduced clutter in certain contexts, and the opportunity to take advantage of synergies between different traditional media channels.

Which of the Following Is NOT a Reason to Consider