Why do most marketers hire agencies to manage their SMS campaigns?
A) because SMS requires one to negotiate with carriers
B) because the Common Short Code Administration only works with providers
C) the FTC requires the use of agencies
D) it saves money
E) none of the above

Question

Quizplus · Accepted Answer

Negotiating with carriers can be a complex process and requires specialized knowledge and relationships, which is why many marketers choose to work with agencies that have experience in managing SMS campaigns.

Why Do Most Marketers Hire Agencies to Manage Their SMS