Which is TRUE about customer value?
A) it's not evaluated by customers
B) people don't consider costs
C) customers evaluate costs and benefits of offerings
D) companies can't influence people's perceptions of value
E) everyone shares the same customer value perceptions

Question

Quizplus · Accepted Answer

Customer value is based on the evaluation of costs and benefits by customers. They weigh the benefits offered by a product or service against the cost (both monetary and non-monetary) of acquiring it.

Which Is TRUE About Customer Value