Camilla targeted people who had searched for refrigerators online for her contracting business by entering an auction to place an ad on the next site the people viewed. This is known as:
A) programmatic
B) traditional
C) real time bidding
D) remarketing
E) auctioneering

Question

Quizplus · Accepted Answer

Real-time bidding (RTB) is a digital ad buying process that allows advertisers to bid on ad inventory in real-time for the opportunity to show an ad to a specific customer, in a specific context. Camilla's strategy of targeting people based on their online searches and bidding to place an ad on the next site they view fits the definition of real-time bidding.

Camilla Targeted People Who Had Searched for Refrigerators Online for Her