What is the difference between SWOT analysis and the TOWS matrix?
A) SWOT is more effective than TOWS.
B) Both use the same inputs, but TOWS integrates them more strategically.
C) TOWS is more effective than SWOT.
D) TOWS focuses on action; SWOT does not.

Question

Quizplus · Accepted Answer

Both SWOT analysis and the TOWS matrix use the same inputs (Strengths, Weaknesses, Opportunities, and Threats), but the TOWS matrix integrates them more strategically by identifying specific strategic actions that can be taken to maximize opportunities and minimize threats. Therefore, the TOWS matrix is a more effective tool for strategic planning than SWOT analysis alone. However, it is important to note that neither SWOT nor TOWS are inherently more effective overall as they serve different purposes. Both use the same inputs, but TOWS integrates them more strategically.

What Is the Difference Between SWOT Analysis and the TOWS