_________ represents a map of various offerings within the minds of the target consumers.
A) Positioning
B) Targeting
C) Perceptual mapping
D) Consumer franchise

Question

Quizplus · Accepted Answer

Perceptual mapping is a visual representation of how consumers perceive various products or brands in relation to each other. It shows the positioning of different brands in the minds of consumers based on their perceptions of key attributes.

_________ Represents a Map of Various Offerings Within the Minds