There can be two groups of channel conflicts; they are
A) vertical, diagonal.
B) horizontal, diagonal.
C) horizontal, vertical.
D) circular, vertical.

Question

Quizplus · Accepted Answer

Channel conflicts can be categorized into horizontal, vertical, and diagonal conflicts. Horizontal conflict occurs when two or more channels at the same level (e.g., two retailers) compete for the same customer. Vertical conflict happens when there is a conflict between different levels of distribution channels (e.g., between a manufacturer and a wholesaler). Diagonal conflict happens when different channels at different levels (e.g., a manufacturer and a retailer) compete against each other. Circular and vertical conflict are not recognized as standard types of channel conflicts. There can be two groups of channel conflicts; they are horizontal and vertical.

There Can Be Two Groups of Channel Conflicts; They Are