Leads can be qualified on social media by using IBM's guide of 'BANT' (IBM, 2021). What does BANT stand for?
A) Brand, Authority, Need, Timeline
B) Budget, Authority, Need, Transaction
C) Budget, Acquisition, Need, Timeline
D) Budget, Authority, Need, Timeline

Question

Quizplus · Accepted Answer

BANT stands for Budget, Authority, Need, and Timeline, which are key criteria for qualifying leads. Option A is incorrect because it includes 'Brand' instead of 'Budget' and 'Timeline' instead of 'Need'. Option B is incorrect because it replaces 'Timeline' with 'Transaction'. Option C replaces 'Authority' with 'Acquisition', which is not part of BANT. BANT stands for Budget, Authority, Need, Timeline.

Leads Can Be Qualified on Social Media by Using IBM's