______ often takes the form of a marketing audit.
A) Strategic control
B) Strategic plan
C) Strategic intent
D) Annual plan

Question

Quizplus · Accepted Answer

Strategic control often takes the form of a marketing audit, which is a comprehensive review of an organization's marketing activities and their effectiveness in achieving the marketing objectives. Strategic plan is a roadmap that outlines an organization's goals and strategies for achieving them, strategic intent refers to the overarching purpose or direction of an organization, and annual plan is a detailed plan that outlines an organization's activities and budget for a specific year. While all of these are important concepts in strategic management, only strategic control involves a marketing audit.

______ Often Takes the Form of a Marketing Audit