As per Day and Wensley (1988) there are only two sources of competitive advantage for a firm - it either has _____ or ______ or both.
A) value, costs
B) superior skills, money
C) superior skills, superior resources
D) None of the options given are correct.
Correct Answer:
Verified
Q1: Which of the following is not a
Q3: Porter (1985) maintains that a firm can
Q4: Successful performance will be manifest in
A) market
Q5: Satisfied customers tend to remain _ to
Q6: Managers spend a lot of time evaluating
Q7: The problem with most measures of customer
Q8: The logic of the process model of
Q9: The ideal marketing control variable would be
Q10: CLV is the _ of the profits
Q11: CLV can be increased by
A) increasing retention
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