When you learn about your audience member's ______, you understand how they see themselves: their personality, values, attitudes, etc.
A) value orientation
B) value profile
C) psychological profile
D) psychographics

Question

Quizplus · Accepted Answer

Psychographics refers to the analysis of psychological and behavioral characteristics of a person or a group, including personality traits, values, attitudes, interests, and lifestyles. Understanding these aspects of your audience members can help you tailor your message and communication to resonate with them and achieve your intended goals.

When You Learn About Your Audience Member's ______, You Understand