Monroe's Motivated Sequence has five phases that move the audience toward accepting and acting on a proposition of trust.

Name: Monroe's Motivated Sequence has five phases that move the audience toward accepting and acting on a proposition of trust.
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Monroe's Motivated Sequence has five phases designed to move the audience toward accepting and acting on a proposition of policy, not trust. These phases are Attention, Need, Satisfaction, Visualization, and Action.

Monroe's Motivated Sequence Has Five Phases That Move the Audience