According to framing theory, when we compare two unlike things in a figure of speech, the comparison influences us on an unconscious level.

Question

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Framing theory suggests that the use of metaphors, analogies, and other figures of speech can influence our understanding and perception of concepts and ideas on an unconscious level. Comparing two unlike things in a figure of speech can activate mental frames that shape how we interpret and respond to the information presented.

According to Framing Theory, When We Compare Two Unlike Things