What is the group of products called that we consider when making a consumer purchase decision?
A) Evoked set.
B) Customer options.
C) Desired set.
D) Awareness set.

Question

Quizplus · Accepted Answer

The group of products that we consider when making a consumer purchase decision is called the "evoked set." This refers to the set of options that come to mind when a consumer is considering a purchase, based on their past experience, advertising exposure, or other factors.

What Is the Group of Products Called That We Consider