Organizational buyer behaviour (OBB) consists of a series of sequential activities through which organizations proceed when making purchasing decisions. This is referred to as:_________
A) buyclasses
B) buyphases
C) procurement
D) tender

Question

Quizplus · Accepted Answer

Organizational buyer behaviour is a process consisting of a series of sequential activities that the organization proceeds with when making purchasing decisions. These activities are known as buyphases. Buyclasses refer to the various types of buying decisions that organizations can make, procurement is a broader term that includes various activities related to purchasing, and tender refers to a formal process of requesting bids or proposals from suppliers.

Organizational Buyer Behaviour (OBB) Consists of a Series of Sequential