The process of gathering information about a company's external events and relationships, in order to assist top management in its decision-making, and the development of its course of action is referred to as marketing information system (MIS)

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The process described is more accurately referred to as environmental scanning or external analysis. A Marketing Information System (MIS) is designed to support marketing decision making by collecting, analyzing, and disseminating information relevant to marketing, including both internal and external data.

The Process of Gathering Information About a Company's External Events