This targeting approach recognizes that there are several market segments to target, each being attractive to the marketing organization. To exploit them, a marketing strategy is developed for each segment. This approach is referred to as:
A) Undifferentiated targeting approach
B) Differentiated targeting approach
C) Concentrated targeting approach
D) Customized targeting approach

Question

Quizplus · Accepted Answer

This targeting approach is known as the differentiated targeting approach, where marketing strategies are developed for multiple market segments.

This Targeting Approach Recognizes That There Are Several Market Segments