In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."
A)cross-selling
B)value added selling
C)break-even
D)double-sales

Question

Quizplus · Accepted Answer

Cross-selling is the practice of selling additional products or services to an existing customer based on their previous purchases or preferences. The statement "If they're buying X, sell them Y" or "If they're buying Y, sell them X" implies cross-selling as the strategy. Therefore, option A is the correct answer. Value-added selling involves offering additional value or benefits to the customer, while break-even refers to the point at which the cost and revenue of a product or service are equal. Double-sales is not a commonly used term in marketing.

In Marketing Transactions, the Fact That Customers Who Buy Product