FunText is a company that owns an app used for text messaging. It recently offered a membership extension of six months without any additional charges to its existing customers who had registered for a three-year membership. By doing this, which competitive strategy did FunText implement?
A) creation of a new service
B) product differentiation
C) locking in customers
D) locking in suppliers

Question

Quizplus · Accepted Answer

FunText implemented a locking-in customers competitive strategy by offering a membership extension of six months to its existing customers who had registered for a three-year membership without any additional charges. This will encourage customers to continue using FunText instead of switching to a competitor.

FunText Is a Company That Owns an App Used for Text