In the context of Porter's five forces model, the bargaining power of customers of medicinal drugs is enhanced when pharmaceutical companies patent their products.

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The bargaining power of customers is actually reduced when pharmaceutical companies patent their products as it limits competition and reduces the options available to customers. This gives the pharmaceutical companies more power to set prices and control the market. However, patenting also increases the threat of substitutes as generic versions become available once the patent expires, which can eventually lower prices and increase customer bargaining power.

In the Context of Porter's Five Forces Model, the Bargaining