Licensing and franchising are ________.
A) ownership-based international activities
B) turnkey operations
C) contractual relationships
D) home-based international exchange activities

Question

Quizplus · Accepted Answer

Licensing and franchising both involve contractual relationships, where one entity grants another entity the right to use its intellectual property or business model in exchange for royalties or fees. They do not involve ownership-based international activities or home-based international exchange activities, and while franchising can be considered a turnkey operation, licensing does not necessarily involve the transfer of a complete business model.

Licensing and Franchising Are ________