For H&T organizations the complexity and variability associated with creating and sustaining competitive advantage is high.

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The hospitality and tourism (H&T) industry is highly competitive, with a lot of variability and complexity associated with creating and sustaining a competitive advantage. This is due to a range of factors, including changing consumer tastes, fluctuations in the global economy, and intense competition from other businesses in the industry. As a result, H&T organizations must be agile and innovative in their approach to business to remain competitive and meet the changing needs of customers.

For H&T Organizations the Complexity and Variability Associated with Creating