What is a home country, oriented approach/strategy?
A) Ethnocentric
B) Polycentric
C) Regiocnetric
D) Geocentric

Question

Quizplus · Accepted Answer

A home country, oriented approach/strategy is also known as an ethnocentric approach/strategy. This approach involves placing the values and practices of the home country at the center of decision making and operations across all countries of operation. The key advantage of this approach is that it ensures consistency and a strong identity for the organization. However, it can lead to cultural insensitivity, lack of local adaptation, and potential resistance or negative response from local consumers or stakeholders.

What Is a Home Country, Oriented Approach/strategy