Suppose that a classmate is giving a speech with the expressed goal to convince you that smoking is unhealthy. If at the start of the speech you are not receptive to her ideas but during her presentation you begin to appreciate your classmate's position, this would most likely be an example of which of the following?
A) Emotional credibility
B) Social credibility
C) Derived credibility
D) Emotional credibility.

Question

Quizplus · Accepted Answer

Derived credibility refers to the credibility that a speaker earns during a presentation. In this scenario, the fact that the listener begins to appreciate the presenter's argument suggests that the speaker is earning credibility throughout the presentation, which is an example of derived credibility. Emotional credibility and social credibility are not relevant in this scenario, as they pertain to the speaker's emotional appeal and reputation, respectively, rather than the listener's response to the speaker's argument.

Suppose That a Classmate Is Giving a Speech with the Expressed