The Implicit Association Test relies on what measure to determine attitude strength?
A) Pupil dilation
B) Facial muscle contraction
C) Brain-related electrical activity
D) Time to response

Question

Quizplus · Accepted Answer

The Implicit Association Test (IAT) relies on the measure of time to response to determine attitude strength. It assesses the strength of automatic associations between mental representations of objects in memory. The test measures the speed at which participants associate pairs of concepts (such as "good" and "bad") with target stimuli (such as pictures of different races). The faster a person is able to consistently make a particular association, the stronger their implicit attitude toward that concept or group is deemed to be.

The Implicit Association Test Relies on What Measure to Determine