According to John A. Pearce, "grand strategy" is defined as:
A) Open-ended statements of planned accomplishment
B) The desired end result of a planned accomplishment
C) The comprehensive plan by which the firm intends to achieve its objectives
D) Statements aimed at solving organizational threats

Question

Quizplus · Accepted Answer

Grand strategy is a comprehensive plan that outlines how a firm intends to achieve its objectives. It encompasses all aspects of the organization and outlines the long-term plans and goals for success. Option A is incorrect because grand strategy is not just an open-ended statement, it is a detailed plan. Option B is incorrect because it only refers to the end result, but grand strategy includes the entire plan for achieving that result. Option D is incorrect because grand strategy is not just focused on solving problems, but on achieving success overall.